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Return To ShopBrowse through an array of expertly crafted fishing lures engineered to attract and hook your desired catch. Choose from lifelike designs and proven patterns for success on the water.
Shimano Silent Assassin Flashboost Minnow 25gr
Shimano Silent Assassin Flashboost Minnow 25g, with its overwhelming casting distance and piercing casting feel as good as the 14cm class, is equipped with FLASH BOOST.
219 MADTsurinoya Lure 160F 34gr Sinking Minnow
Discover Tsurinoya Lure 160F 34gr Sinking Minnow, perfect for attracting fish. Made with high-quality materials, this lure offers exceptional performance and increased durability.
80 MADTsurinoya Lure 14cm 25gr
Discover Tsurinoya Lure 14cm 25gr, perfect for attracting fish. Made with high-quality materials, this lure offers exceptional performance and increased durability.
80 MADRaglou Souple Delta
Raglou Souple Delta have been around for some time and become the first choice of rubber eels or soft baits used to target pollock and other medium-sized predatory sea fish.
70 MAD – 80 MADMoonriser Jig Mustad 90gr
Moonriser Jig Mustad 90gr, designed with a slim profile and weight concentrated near its head, making it the perfect choice for anglers seeking versatility. This exceptional jig attracts a wide range of species, thanks to its streamlined design that ensures rapid descent.
130 MADMoonriser Jig Mustad 120gr
Moonriser Jig Mustad 120gr, designed with a slim profile and weight concentrated near its head, making it the perfect choice for anglers seeking versatility. This exceptional jig attracts a wide range of species, thanks to its streamlined design that ensures rapid descent.
140 MADGonta Minnow
The Gonta Minnow’s distinctive lip shape ensures hydrodynamic stability and a steady swimming movement in the water, making it ideal for long-distance casting and covering a large area.
139 MADBerkley DEX Mullet Walker
Berkley DEX Mullet Walker A surface bait has never been easier to fish! The Mullet Walker skits from left to right with the slightest movement, leaving an enticing trail of bubbles. This bait will trigger those explosive surface bites from seabass and leerfish to perch, asp, and pike.
149 MADBerkley DEX Strider Floating Lure 20gr
Berkley DEX Strider Floating Lure 20gr A Contemporary Topwater Lure with Exceptional Performance! Seamlessly blending the renowned ‘walk-the-dog’ technique with a topwater design, the Strider effortlessly glides from side to side, emitting captivating water bursts and a mesmerizing bubble trail.
169 MADXORUS Topwater WTD Floating Lure Patchinko
XORUS Topwater WTD Floating Lure Patchinko II, The Xorus Patchinko II is a long casting surface lure which has a well proven track record of being a top bass lure.
309 MADFishing Popper M&W 94g
Fishing Popper M&W 94g is a high-quality fishing lure designed for anglers who enjoy catching big fish. This lure has a length of 150mm and weighs 94g, making it easy to cast and control in the water.
300 MADSquid Jig Shrimp Lures Luminous
Squid Jig Shrimp Lures Luminous is designed for balanced visibility in a variety of conditions. Featuring a unique soft style paint finish which provides a natural feel to the jig body, encouraging squid to grab and hold.
45 MADShimano Ocea Bomb Dip 170mm 72g Flash Boost
Shimano Ocea Bomb Dip 170mm 72g Flash Boost is designed for aggressive surface-feeding predators and is a powerful popper designed for both inshore and offshore fishing.
330 MADFishus Real Fish Stick 60gr
Experience top-tier quality with our Fishus Real Fish Stick 60gr. Crafted using cutting-edge laser painting technology, this lure boasts a hyper-realistic finish that flawlessly emulates a natural baitfish. Its 11 cm compact and sleek body design ensures remarkable casting distances
140 MADFishus Real Fish Stick 22gr
Experience top-tier quality with our Fishus Real Fish Stick 22gr. Crafted using cutting-edge laser painting technology, this lure boasts a hyper-realistic finish that flawlessly emulates a natural baitfish. Its 11 cm compact and sleek body design ensures remarkable casting distances
120 MAD